Peter Jackson

• Brand names can only contain
alphabetical characters and
can no longer evoke colors or
refer to a filter characteristic.
This might lead to changes in
some printed tobacco product
name.
• All text will be in one standard
front, color, size and fit on one
line.
• All tobacco product packaging
intended for retail sale will
have the same raised features
and color: a drab dark brown.
• Packaging must have a smooth
texture, no embossing or other
decorative features. No
designs or logos are permitted
anywhere on the package